TikTok is introducing a new feature that permits them to reduce the amount of AI-made content appearing in their timelines. This move comes as the service disclosed that it presently contains in excess of 1 billion AI-generated clips.
Trial and Implementation
The new functionality is undergoing trials over the next few weeks before a global release. This development comes amid a surge in AI-generated material, fueled by recent AI video creators.
AI Proliferation Online
It has been noted that approximately a tenth of the fastest-growing video streams on a competing service primarily display clips produced artificially. A large amount of this output is classified as mass-produced AI material, a label for poor-quality, bulk-generated content that is often nonsensical or dreamlike.
“We know from our community that many people appreciate content produced via AI tools, from digital art to science explainers, and we want to provide users the ability to see more or less of that, depending on their own likes,” stated a company executive.
Scale of AI Content
The service announced that there are presently over a billion videos on its app labeled as made with AI. In total, over 100 million pieces of content are submitted to the app each day, making clips made by AI a minor portion of its total content library.
User Control Features
Viewers will be in a position to limit or boost the level of AI content they see by accessing the content preference setting in the platform and selecting AI-made media. Additional categories that are already be adjusted under the tool cover news, clothing, cosmetics, and choreography.
Platform Guidelines
Its policies oblige creators to identify convincing artificially created content, and it bans malicious deepfakes of celebrities or critical incidents. Any believable AI-generated clip that is unmarked can be taken down under its user guidelines.
Additionally, the platform will henceforth add an “AI-made” tag to content made using its own AI tools, or detected by an collaborative effort for spotting content made by AI. This action is designed to help prevent users from attempting to circumvent the tagging system.
AI Literacy Programs
TikTok is also launching a two million dollar educational fund for professionals and groups to create learning resources about ethical AI use. This project will assist non-profit groups specializing in training coding and technology.
Content Safety Approach
TikTok has supported its safety measures, during discussion over plans to lay off a large number of content moderators in the United Kingdom. It is expected to reduce 439 jobs in its content moderation division in its British office, with trade unions and online safety experts voicing alarm that humans are being replaced by machine-led review.
A company official explained that staff-based oversight would continue to be important, but AI can safeguard staff by removing the most distressing content prior to it gets reviewed by staff. TikTok announced a 76% decrease in disturbing and violent content handled by human moderators over the last 12 months due to intervention by its automated systems.
It is vital to balance people and machines to ensure user safety,” the executive stated. “We’ll have people as involved in the system, but we additionally believe it’s extremely critical to reduce exposure to unsafe media as rapidly, which is why a extensive automated help is really helping us operate efficiently.”
